Carl Galletti Internet Marketing Super Conference Photos

In 2012, let Netsertive (www.netsertive.com) help you keep your New Year’s resolution to evaluate your promotional marketing and advertising activity, make a plan to fix what’s broken, and be open to five (5) new online marketing tactics and technology that are proving to be profitable for local businesses. Sign up for our continuing webinar series here clk.am With this in mind, here are the company’s top five (+ two bonus) marketing tips to generate market awareness and local sales, given by Tim McLain, Marketing Manager during a free educational webinar in January 2012: 1. Embrace social media. Set up Facebook, Twitter, and Google+ business profiles. This month. Then link to them from your website, your ads, your email. Use short URLs to help customers connect. 2. Communicate, socialize, and converse with your customers through your social media channels. Resist the urge to sell to them. Don’t outsource your content generation. Be authentic! 3. Set aside 30 minutes each week to take on the role of “thought leader” online. Your time investment will pay off in increased website traffic, increased visibility for your business and your its brands, and ultimately lead to more sales. 4. Follow through, be consistent with your online efforts, and watch the sales opportunities flow throughout the year. 5. Move more marketing budget into online tactics. That means you need a solid website, which gets its traffic from a custom online search (Google AdWords) and display (Digital …

Donnie Claudino has held positions as a journalist, graphics and web designer, advertising art director, communications manager, and marketing director; working with (and at) organizations in the United States and Canada such as: Boston University, MADD, Sierra Club, Crohn’s and Colitis Foundation, United Planet, and TechSoup Canada. Donnie has been training (and entertaining) nonprofit and charity audiences for years. In June he presented at the CanadaHelps My Charity Connects Conference about how organizations can improve their online storytelling techniques. As a board member of the American Marketing Association in Boston, he developed a marketing training series, entitled “the nonprofit marketers’ toolbox”–to help nonprofit managers better understand how and when to utilize marketing tools. Donnie currently splits his time as marketing director of Bikes Without Borders (an international bikes-relief organization) with a sister for-profit mountain bike adventure travel company, SacredRides. Donnie holds a bachelor in advertising design, and a masters in marketing management.
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