Carl Galletti Internet Marketing Super Conference Photos

Last August the New York Times announced that e-books were not selling. A reporter wrote, “The main advantage of electronic books appears to be that they gather no dust. Almost no one is buying. Publishers and online bookstores say only the very few best-selling electronic editions have sold more than a thousand copies, and most [...]

I devoured over two hundred books on advertising and marketing before I sorted out the six fundamental principles of effective advertising. Then I read one more book and found all six truths were already discovered! The book was a privately printed course called How to Convert White Space into Advertising that Sells and the author [...]

I don’t know Joe Sugarman. Never met him. Never spoke to him. Never bought a pair of his famous BluBlocker sunglasses. Never seen him in any of his successful infomercials, or on the home shopping channel, in one of his marketing seminars or anywhere else. I’ve never seen his JS&A mail-order catalog gadgets or any [...]

NOTE: This article was written around 1996… Tacoma Guitars makes a miniature acoustic guitar called a Papoose, and a larger model called a Chief. I’ve been seeing their ads in Acoustic Guitar magazine for maybe a year. Their most recent ad caught my attention in the strongest way: It shows a large, striking photo of [...]

Bruce Barton was a celebrity in the 1920s. He was a bestselling author, confidant to presidents, master copywriter, philanthropist, congressman, and co-founder of the largest advertising agency in the world, BBDO. He helped five men become US Presidents. He wrote a fund raising letter that got a 100% response. The only book ever written on [...]

In 1902 Charles Austin Bates, one of my mentors and one of advertising’s founding fathers, wrote that good advertising “…is simply telling a plain story. It consists merely of giving information to possible buyers.” Not many in advertising would agree with that definition today, yet it is one of the soundest explanations of how to [...]

Bruce Barton, cofounder of the legendary BBDO ad agency, wrote letters that got staggering results. He wrote a letter for Berea College that brought in an amazing 100% response! (You can read the entire letter in The Seven Lost Secrets Of Success.) When you consider that the average successful letter gets about a 0.02% response, [...]

On a sunny, warm day in August, 1996 I kneeled over the grave of P.T. Barnum and had one of the most remarkable experiences of my life. I had begun researching the famous showman in order to write my forthcoming new book, There’s a Customer Born Every Minute (to be released in October, 1997). I [...]

“Write a book? Me? Are you kidding?” No, I’m not. Besides being the most powerful marketing tool around, here are three reasons why you ought to consider writing a book: Fame, Fortune, and Immortality. Fame After I wrote The Seven Lost Secrets Of Success, people asked me to speak on success in business. Now that [...]

For more than one hundred years good advertising professionals have been using the same formula for creating their ads. Known as “AIDA”, it represents “Attention, Interest, Desire, Action:” a proven structure for a successful ad. But the online world requires a new formula. Use the old one and you’re likely to create an ad that [...]