Carl Galletti Internet Marketing Super Conference Photos

?And if you're putting something like this together — using questions to get your prospects to "qualify" before buying — here's a sneaky little trick you should be using…?
O.K., first I have a couple of quick "housekeeping" items you must know, and then we'll dive right into this week's tip.

For starters, if you haven't taken advantage of last week's FREE offer that comes with ?How To Build An ?Instant? Swipe File… How To Legally And Ethically ?Cheat? In Your Marketing, Regardless Of What Industry You?re In, And… A Quick, Easy, And Proven Way To Put Your Hands On Literally Hundreds Of Marketing Pieces You Can Start Using In Your Own Business (Without Worrying About Copyright Infringement)… Almost… Immediately!?, remember that this FREE offer will ONLY be available for 7 more days.

If you want to see what I'm talking about…

Click Here For More
Information About This FREE Offer

And second, if you've been thinking about having me go over your sales copy, but you've been busy… or you've been sitting on the edge of the fence for whatever reason, know this:

As of January 1st, 2005, you?re going to have to pay
$100 Dollars more to have your sales copy reviewed…
than you'll have to pay to have it reviewed right now!

Why?

Simple: Supply and demand.

The demand for this service has been seriously increasing… and at least as far as I can tell, unless one of my kids comes up with a way to clone me or something, the supply of "me" that's available, is decreasing.

Bottom line is this: I'm absolutely swamped with work, so it's going to cost more for me to give you my time… and 100% of my attention along with it.

Oh, and by the way, this sales copy review is 100% GUARANTEED — in fact, I'll even pay you $50 bucks if you're not happy with it — no kidding!

So if you want to save yourself a fast and easy $100 bucks, make sure you order your ?7-Step Meticulous (And Brutally Candid) Sales Copy Overhaul? right now by going here:

How To Dramatically ?Boost? The Results Of
Your Sales Copy! Here?s A 7-Step Meticulous
(And Brutally Candid) Sales Copy Overhaul
GUARANTEED To Do This!

Even if you don't book your actual review until after January 1st, as long as you order before December 31st of this year, you'll get to save yourself the $100 Dollars.

In fact, if you've spoken to me about any kind of work at all, this is your official notice that any prices I've given you, are going up as of January 1st (that's in 18 more days).

So I urge you to get your payments in NOW, before the end of the year, or it's going to cost you.

Anyway, that's it for housekeeping, and now let's dive right into this weeks tip!

Last week, we started talking about "involvement devices" and how important they are to getting your customer "engaged" in your sales copy.

Drawing your prospects into your sales message… bonding with them… and making them become part of the message you're pitching to them, increases their desire to have your products and services.

And remember, you're NEVER EVER going to get someone "involved" with your product, or your sales pitch, who's DOESN'T want to buy what you're selling, so don't worry about them.

Using direct-response means you've given up the "convincing" business and traded it off to be in the "attracting" business instead — and that's a good thing.

So here are 3 ways you can get people involved in your sales copy, regardless of what you're selling.

Are You Experienced?

That's not just the title of Jimi Hendrix' first album he released, in 1967.

See, giving your prospects and customers an "experience" they can remember, is one sure-fire way of getting them involved in your product or service.

For example, here's something taken from a recent sales letter I wrote:

?Order either of these systems. Once they arrive, lift the 18 pounds of information up onto your desk. Then, rip open the boxes and start pouring through all your manuals and listening to all your audio CD?s… and then start checking out all the winning sample ads in your system (there are literally hundreds of them stuffed in there and organized for you).?

At another place in the sales letter (later on, once we've gone over the ordring instructions), it says:

?Be prepared, because when you get your PCO Multi-Millionaire?s System delivered straight to your home or office, here?s what you?ll be treated to, once you finish heaving your packages up onto your table, and start tearing them open.

First, make sure you?ve eaten your Wheaties for breakfast, because there?s a LOT of information here. (After all, it takes more than a few simple tips to become a PCO Multi-Millionaire!)

Weighing in at a hefty 18.34 pounds, give or take an ounce, here?s what you?ll find inside… the whole kit-and-kaboodle:?

See how you start visualizing the packages… and how they're becoming more and more real to you, as they start getting inside your mind, almost "forcing" you to picture them?

This is what I mean by getting your prospects "involved" with your product. Using words, you're giving them the experience of owning your product, so they can start feeling what it's like, before they order.

And getting what you have, as deep into their mind as possible… in as many ways as possible… and using as many senses as possible… makes them want to buy, even more.

And remember the cardinal rule of selling:

Your Prospects Buy What They
WANT… Not What They Need!

And all your "wants" come from feelings you're having, not "practical and rational" thoughts you may be thinking, right?

Exactly, so let your prospects "experience" owning or using your product, before they buy it, and you'll move them closer to buying it.

Next, let's talk about…

Questions… Questions… And More Questions!

Don't you love getting asked questions about a subject you're interested in, and maybe even a bit of an expert in?

And isn't it exciting to be able to "qualify" for something because you've "passed" a quiz by answering the right amount of questions?

Well, another way you can get your buyers involved with your product, is by doing just that: Asking them questions.

For example, here's something I wrote for a weight-loss product. I'm not going to show you the entire list — there were originally 20 items to review — but you'll get the gist of what I'm saying using these examples here, anyway.

Again, you can use something like this for virtually anything you're selling, and in any kind of media — either online or offline:

?Print this page out and review it. Then mark the items that apply to you. If you check off more than 5 out of the following 20 items (and please be as honest with yourself as you possibly can), then you qualify as someone who'd benefit tremendously by ordering this package.

And remember, with your 90 day better-than-risk-FREE money-back GUARANTEE, you have literally absolutely nothing to lose — except your anxiety… your fears… and your sense of powerlessness!

Here Are Your Choices:

Do you find yourself constantly preoccupied with your weight problem, or are you possibly even "depressed" about it?

Do you feel, if you felt better about your weight, you'd be more successful in other areas of your life, like work or parenting, for example? In other words, is your weight problem holding you back from really "living" and "seizing the day"?

Do you have other medical problems that have been caused by your excess weight? Things like diabetes… high blood pressure… high cholesterol… high triglycerides, or sleep apnea?

Do you find yourself using humor as your self-defense mechanism to overcome your feelings about your weight problem?

Are you at the point where you don't think anything will work (and so far… nothing else has), and now you're considering doing something that's a little more "involved" than just taking a pill… skipping a meal… exercising… or eating less?

Are you sick and tired of wearing sweat pants, baggy t-shirts, elastic waist band pants and other "fat person" clothing? And, do you feel you never just look "normal"?

Have you often tried, and then given up on diet after diet?

Do you overeat just for the sake of it? For example, do you eat "extra-sized" meals instead of ordering "regulars" or 2 slices of cake when you know darned well, 1 would do?

If most of all, you never truly feel "comfortable"… if you feel life "stinks", and you don't really know why… but deep down inside you just "know" in your heart of hearts, it has to do with the shame you're feeling over your weight and your physical appearance… then you definitely should order…?

See where I'm going with all this?

If you're overweight, you're going to be carefully scanning each-and-every one of these items to see if this is describing "you".

Because if you've read this far into the ad — believe me — you're going to want to qualify.

And when you're putting something like this together — using questions to get your prospects to "qualify" before buying — here's a sneaky little trick you should be using:

Make Sure Nearly ALL Your Prospects Will Be Able
To Check Off ?Yes? For Nearly ALL Your
Involvement Checklist ?Questions?!

Otherwise, there's no point in even doing this in the first place.

Right?

Lastly, I want you to think about this:

How To Make Your Prospects Feel
You?ve Got Something In Common With Them!

One way you can do this, is by asking a certain type of question. Joe Sugarman calls these… "Head-Nodding Tags".

"Head-Nodding Tags" are rhetorical questions you ask your prospects, that cause them to "nod" their heads in agreement with you.

For example, go back through today's Tip and find each of these "Head-Nodding Tags" I've used:

See how you start visualizing the packages… and how they're becoming more and more real to you, as they start getting inside your mind, almost "forcing" you to picture them?

And all your "wants" come from feelings you're having, not "practical and rational" thoughts you may be thinking, right?

Don't you love getting asked questions about a subject you're interested in, and maybe even a bit of an expert in?
See where I'm going with all this?

Right?
The purpose of each of these questions, is to get you and me in "sync" — to show we're both in agreement on each of these points, bonding us closer together along these unified lines.

Don't be afraid to use these kinds of questions in your sales copy, but again… make sure the answer to each of them will be "Yes."

Also, in case you didn't realize it, asking you to go back over this Tip and start looking for these questions (and yes, there were more), is another great involvement device.

P.S. Next week, we'll finish up with involvement devices. I?ll show you some more outstanding ways a few companies out there are going out of their way to get their prospects involved with them.

P.P.S. And don?t forget – after the 21st, the opportunity for you to get your FREE bonus with your Magnetic Marketing Kit, will disappear like… a snowman in the Florida sunshine!

Any comments?

Send them to me by scooting over to the contact form on my "Here's How To Contact Craig" page, and maybe I'll publish them next time. I appreciate your feedback!

And if you haven 't already done so, go ahead and click here right now to sign up for my FREE Tip Of The Week – it's the Number One Direct-Response Marketing And Copywriting Newsletter for independent business-owners.

?Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Direct-Response Marketing Tip Of The Week, on his website, www.KingOfCopy.com. Copyright ? Craig Garber. All rights reserved.?